February 2026
Retention Intelligence
Report
Report
The Plant Yonkers
Wins
Engaged Customer AOV
$75.02
+14.6% vs store avg
Blast Campaign Revenue
$52,043
Total revenue from blast campaigns
Customers Kept Loyal
$42,012
from 285 customers kept loyal during February 2026
Revenue
Store Revenue
$339,624
-14% MoM
-12% YoY
Purchases
5,186
-13% MoM
+2.1% YoY
Customers
2,630
-7.8% MoM
-0.15% YoY
Campaign-Engaged $53,265 (16%)
Organic $286,359 (84%)
Known Customers
2,487
$332,872 · 5,043 orders
Anonymous Customers
143 (5.4%)
$6,751 · 143 orders
Anonymous Revenue Share
2.0%
Not reachable via campaigns
AOV Comparison
STOREWIDE
$65.49
ENGAGED CUSTOMERS
$75.02
+14.6% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
451
-16% MoM
Revenue
$28,813
$61.70 AOV
Opted-In (Reachable)
325
72% capture rate
Unreachable
126
28% — no contact info
Opted-In (Email)
316
of 451 new customers
Critical Opt-In Rate (Email)
70%
First-time buyers with email
Opted-In (Text)
89
of 451 new customers
Critical Opt-In Rate (Text)
20%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
34
customers
$2,609
2 → 3
purchases
29
customers
$2,857
3 → 4
purchases
20
customers
$1,973
4 → 5
purchases
17
customers
$1,779
Kept Loyal
6+ purchases
285
customers
$42,012
Total
385
customers
$51,229
List Health & Subscriber Intelligence
Total Customers (All-Time)
20,870
Known customers with purchases
Total Reachable
5,257
25% reachable
Ghosts
15,613
No email or SMS on file
Influence Rate
—
Current-snapshot metric — n/a for past months
Email List
Total Email Opt-Ins (real customers)4,371 21%
New Opt-Ins This Month364
Opt-Outs This Month152
Net List Growth+212
SMS List
Total SMS Opt-Ins (real customers)2,067 9.9%
New Opt-Ins This Month203
Opt-Outs This Month73
Net SMS Growth+130
Channel Mix
Campaigns
Campaign Performance — February 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 16,288 | $49,445 | -2.2% | 649 | $76.19 | 45% | 11% | 4.0% | 0.50% |
| Weekly Lost | 14,415 | $2,598 | -66% | 41 | $63.37 | 41% | 4.4% | 0.28% | 0.19% |
| Total | 30,703 | $52,043 | 690 | $75.42 | 43% | 10% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| After First Purchase | 2 | 3,684 | $3,217 | 42 | $76.59 | 37% | — | 1.1% | Jan 2025 |
| Total | 2 | 3,684 | $3,217 | 42 | $76.59 | 37% | — | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated July 14, 2026 at 12:37 PM · PufCreativ Loyalty Intelligence Platform