April 2026
Retention Intelligence
Report
Report
The Plant Yonkers
Wins
Engaged Customer AOV
$70.60
+21.5% vs store avg
Blast Campaign Revenue
$54,866
Total revenue from blast campaigns
Customers Kept Loyal
$46,845
from 341 customers kept loyal during April 2026
Revenue
Store Revenue
$349,144
-2.7% MoM
-13% YoY
Purchases
6,009
+8.4% MoM
+7.8% YoY
Customers
2,613
-4.9% MoM
-5.1% YoY
Campaign-Engaged $57,823 (17%)
Organic $291,320 (83%)
Known Customers
2,587
$348,056 · 5,983 orders
Anonymous Customers
26 (1.00%)
$1,087 · 26 orders
Anonymous Revenue Share
0.31%
Not reachable via campaigns
AOV Comparison
STOREWIDE
$58.10
ENGAGED CUSTOMERS
$70.60
+21.5% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
447
+1.7% MoM
Revenue
$26,891
$56.02 AOV
Opted-In (Reachable)
349
73% capture rate
Unreachable
98
22% — no contact info
Opted-In (Email)
338
of 447 new customers
Critical Opt-In Rate (Email)
70%
First-time buyers with email
Opted-In (Text)
122
of 447 new customers
Critical Opt-In Rate (Text)
25%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
49
customers
$4,365
2 → 3
purchases
29
customers
$2,592
3 → 4
purchases
20
customers
$1,646
4 → 5
purchases
15
customers
$1,347
Kept Loyal
6+ purchases
341
customers
$46,845
Total
454
customers
$56,796
List Health & Subscriber Intelligence
Total Customers (All-Time)
21,823
Known customers with purchases
Total Reachable
5,944
27% reachable
Ghosts
15,879
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)5,020 23%
New Opt-Ins This Month433
Opt-Outs This Month120
Net List Growth+313
SMS List
Total SMS Opt-Ins (real customers)2,405 11%
New Opt-Ins This Month237
Opt-Outs This Month57
Net SMS Growth+180
Channel Mix
Campaigns
Campaign Performance — April 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 19,204 | $48,998 | -15% | 702 | $69.80 | 43% | 7.2% | 3.7% | 0.30% |
| Weekly Lost | 20,391 | $5,868 | -6.3% | 72 | $81.50 | 40% | — | 0.35% | 0.09% |
| Total | 39,595 | $54,866 | 774 | $70.89 | 42% | 7.2% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| After First Purchase | 2 | 3,777 | $3,217 | 42 | $76.59 | 16% | — | 1.1% | Jan 2025 |
| Total | 2 | 3,777 | $3,217 | 42 | $76.59 | — | — | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated July 19, 2026 at 05:20 AM · PufCreativ Loyalty Intelligence Platform