May 2026
Retention Intelligence
Report
Report
The Plant Yonkers
Wins
Engaged Customer AOV
$70.11
+21.4% vs store avg
Blast Campaign Revenue
$55,745
Total revenue from blast campaigns
Customers Kept Loyal
$47,885
from 345 customers kept loyal during May 2026
Revenue
Store Revenue
$356,764
+2.2% MoM
-11% YoY
Purchases
6,180
+2.8% MoM
+6.6% YoY
Customers
2,647
+1.3% MoM
-6.3% YoY
Campaign-Engaged $57,978 (16%)
Organic $298,786 (84%)
Known Customers
2,647
$356,764 · 6,180 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
AOV Comparison
STOREWIDE
$57.73
ENGAGED CUSTOMERS
$70.11
+21.4% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
482
+7.5% MoM
Revenue
$29,533
$57.23 AOV
Opted-In (Reachable)
364
76% capture rate
Unreachable
118
24% — no contact info
Opted-In (Email)
350
of 482 new customers
Critical Opt-In Rate (Email)
73%
First-time buyers with email
Opted-In (Text)
111
of 482 new customers
Critical Opt-In Rate (Text)
23%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
34
customers
$3,040
2 → 3
purchases
30
customers
$2,082
3 → 4
purchases
16
customers
$1,685
4 → 5
purchases
21
customers
$2,402
Kept Loyal
6+ purchases
345
customers
$47,885
Total
446
customers
$57,093
List Health & Subscriber Intelligence
Total Customers (All-Time)
22,298
Known customers with purchases
Total Reachable
6,270
28% reachable
Ghosts
16,028
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)5,320 24%
New Opt-Ins This Month497
Opt-Outs This Month139
Net List Growth+358
SMS List
Total SMS Opt-Ins (real customers)2,602 12%
New Opt-Ins This Month264
Opt-Outs This Month64
Net SMS Growth+200
Channel Mix
Campaigns
Campaign Performance — May 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 19,330 | $50,583 | +3.2% | 731 | $69.20 | 46% | 4.6% | 3.8% | 0.35% |
| Weekly Lost | 20,921 | $5,162 | -12% | 70 | $73.74 | 43% | — | 0.33% | 0.14% |
| Total | 40,251 | $55,745 | 801 | $69.59 | 44% | 4.6% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 3,148 | $5,255 | 67 | $78.43 | 42% | 34% | 2.1% | Feb 2025 |
| After First Purchase | 2 | 2,969 | $2,864 | 37 | $77.42 | 37% | — | 1.2% | Jan 2025 |
| Abandoned Cart | 2 | 3,005 | $13,381 | 155 | $86.33 | 52% | — | 5.2% | Jan 2025 |
| Birthday | 1 | 2,976 | $7,149 | 107 | $66.81 | 46% | 9.6% | 3.6% | Feb 2025 |
| Total | 6 | 12,098 | $28,649 | 366 | $78.28 | 43% | 14% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated July 15, 2026 at 02:13 AM · PufCreativ Loyalty Intelligence Platform