The Plant Yonkers — Retention Intelligence Report

Wins

Engaged Customer AOV

$74.12

+14.5% vs store avg

Blast Campaign Revenue

$63,676

Total revenue from blast campaigns

Customers Kept Loyal

$50,076

from 319 customers kept loyal during March 2026

Revenue

Store Revenue

$358,808

+5.6% MoM -4.4% YoY

Purchases

5,543

+6.9% MoM +7.3% YoY

Customers

2,749

+4.5% MoM +7.1% YoY

Campaign-Engaged $66,557 (19%) Organic $292,250 (81%)

Known Customers

2,587

$352,209 · 5,381 orders

Anonymous Customers

162 (5.9%)

$6,599 · 162 orders

Anonymous Revenue Share

1.8%

Not reachable via campaigns

AOV Comparison

STOREWIDE

$64.73

ENGAGED CUSTOMERS

$74.12

+14.5% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

456

+1.1% MoM

Revenue

$30,051

$63.67 AOV

Opted-In (Reachable)

323

71% capture rate

Unreachable

133

29% — no contact info

Opted-In (Email)

311

of 456 new customers

Critical Opt-In Rate (Email)

68%

First-time buyers with email

Opted-In (Text)

97

of 456 new customers

Critical Opt-In Rate (Text)

21%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

50

customers

$4,680

2 → 3

purchases

30

customers

$4,395

3 → 4

purchases

25

customers

$2,235

4 → 5

purchases

25

customers

$2,540

Kept Loyal

6+ purchases

319

customers

$50,076

Total

449

customers

$63,925

List Health & Subscriber Intelligence

Total Customers (All-Time)

21,347

Known customers with purchases

Total Reachable

5,600

26% reachable

Ghosts

15,747

No email or SMS on file

Influence Rate

—

Current-snapshot metric — n/a for past months

Email List

Total Email Opt-Ins (real customers)4,699 22%

New Opt-Ins This Month384

Opt-Outs This Month166

Net List Growth+218

SMS List

Total SMS Opt-Ins (real customers)2,226 10%

New Opt-Ins This Month178

Opt-Outs This Month85

Net SMS Growth+93

Channel Mix

Email Only

3,374

60%

SMS Only

901

16%

Email + SMS

1,325

24%

Campaigns

Campaign Performance — March 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	20,412	$57,415	+18%	775	$74.08	46%	10.0%	3.8%	0.52%
Weekly Lost	21,454	$6,261	+141%	75	$83.48	41%	3.0%	0.35%	0.19%
Total	41,866	$63,676		850	$74.91	43%	8.8%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
After First Purchase	2	3,684	$3,217	42	$76.59	37%	—	1.1%	Jan 2025
Total	2	3,684	$3,217	42	$76.59	37%	—

* Open rates derived from contact engagement data (rolling 90-day window).