August 2026
Retention Intelligence
Report
Report
The Plant Yonkers
Wins
Engaged Customer AOV
$64.36
+9.2% vs store avg
Blast Campaign Revenue
$50,068
Total revenue from blast campaigns
Customers Kept Loyal
$40,857
from 320 customers kept loyal during August 2026
Revenue
Store Revenue
$264,187
-4.5% MoM-25% YoY
Purchases
4,481
-2.3% MoM-14% YoY
Customers
2,193
-3.2% MoM
-21% YoY
Campaign-Engaged $53,352 (20%)
Organic $210,835 (80%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$58.96
ENGAGED CUSTOMERS
$64.36
+9.2% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
431
-4.6% MoM
Revenue
$24,745
$57.41 AOV
Opted-In (Reachable)
415
96% capture rate
Unreachable
16
3.7% — no contact info
Opted-In (Email)
414
of 431 new customers this month, opted in this month
Critical Opt-In Rate (Email) +1.7% MoM
96%
First-time buyers with email
Opted-In (Text)
138
of 431 new customers this month, opted in this month
Critical Opt-In Rate (Text) +28% MoM
32%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
46
customers
$4,182
2 → 3
purchases
25
customers
$2,155
3 → 4
purchases
20
customers
$1,990
4 → 5
purchases
21
customers
$1,262
Kept Loyal
6+ purchases
320
customers
$40,857
Total
432
customers
$50,446
List Health & Subscriber Intelligence
Total Customers (All-Time)
25,130
Known customers with purchases
Total Reachable
8,477
34% reachable
Ghosts
16,653
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)7,286 29%
New Opt-Ins This Month419
Opt-Outs This Month182
Net List Growth+237
SMS List
Total SMS Opt-Ins (real customers)4,033 16%
New Opt-Ins This Month205
Opt-Outs This Month68
Net SMS Growth+137
Channel Mix
Spin Wheel Acquisition
Lifetime Stats
August 2026 Stats
First Purchase Conversions
All Time
August 2026
Campaigns
Campaign Performance — August 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 11,422 | $28,409 | -34% | 453 | $62.71 | 42% | 3.5% | 4.0% | 0.53% |
| Weekly Lost | 20,562 | $4,811 | -20% | 56 | $85.92 | 39% | 1.2% | 0.27% | 0.14% |
| Features Hook | 12,064 | $9,256 | — | 155 | $59.72 | 39% | 4.0% | 1.3% | 0.23% |
| Top Brands | 6,634 | $7,591 | — | 118 | $64.33 | 52% | 5.3% | 1.8% | 0.35% |
| Total | 50,682 | $50,068 | 782 | $64.03 | 42% | 2.7% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 4,204 | $6,086 | 77 | $79.04 | 11% | 14% | 1.8% | Feb 2025 |
| After First Purchase | 2 | 4,596 | $4,003 | 50 | $80.05 | 14% | — | 1.1% | Jan 2025 |
| Abandoned Cart | 2 | 4,354 | $19,528 | 243 | $80.36 | 6.8% | — | 5.6% | Jan 2025 |
| Birthday | 1 | 3,821 | $8,875 | 132 | $67.23 | 9.2% | 8.6% | 3.5% | Feb 2025 |
| Total | 6 | 16,975 | $38,492 | 502 | $76.68 | 10% | 9.7% | ||
* Open rates are AIQ's opens ÷ sends per channel for each flow's campaigns.
Last Updated September 26, 2026 at 06:24 AM · PufCreativ Loyalty Intelligence Platform