July 2026
Retention Intelligence
Report
Report
The Plant Yonkers
Wins
Engaged Customer AOV
$65.52
+13.9% vs store avg
Blast Campaign Revenue
$21,959
Total revenue from blast campaigns
Customers Kept Loyal
$17,310
from 201 customers kept loyal during July 2026
Revenue
Store Revenue
$288,396
-29% MoM-29% YoY
Purchases
5,013
-26% MoM-15% YoY
Customers
2,297
-19% MoM
-23% YoY
Campaign-Engaged $21,099 (7.3%)
Organic $267,298 (93%)
Known Customers
2,297
$288,396 · 5,013 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
AOV Comparison
STOREWIDE
$57.53
ENGAGED CUSTOMERS
$65.52
+13.9% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
340
-38% MoM
Revenue
$24,820
$62.05 AOV
Opted-In (Reachable)
338
84% capture rate
Unreachable
62
16% — no contact info
Opted-In (Email)
329
of 400 new customers
Critical Opt-In Rate (Email) -1.3% MoM
82%
First-time buyers with email
Opted-In (Text)
114
of 400 new customers
Critical Opt-In Rate (Text) -34% MoM
28%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
12
customers
$923
2 → 3
purchases
15
customers
$1,195
3 → 4
purchases
14
customers
$958
4 → 5
purchases
8
customers
$508
Kept Loyal
6+ purchases
201
customers
$17,310
Total
250
customers
$20,895
List Health & Subscriber Intelligence
Total Customers (All-Time)
22,860
Known customers with purchases
Total Reachable
6,461
28% reachable
Ghosts
16,399
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)5,460 24%
New Opt-Ins This Month449
Opt-Outs This Month159
Net List Growth+290
SMS List
Total SMS Opt-Ins (real customers)2,596 11%
New Opt-Ins This Month186
Opt-Outs This Month54
Net SMS Growth+132
Channel Mix
Campaigns
Campaign Performance — July 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 14,834 | $17,422 | -65% | 275 | $63.35 | 40% | 2.3% | 1.9% | 0.22% |
| Weekly Lost | 17,260 | $4,537 | -39% | 60 | $75.61 | 47% | 1.4% | 0.35% | 0.21% |
| Total | 32,094 | $21,959 | 335 | $65.55 | 44% | 1.9% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 3,742 | $5,733 | 74 | $77.47 | 41% | 31% | 2.0% | Feb 2025 |
| After First Purchase | 2 | 3,897 | $3,315 | 43 | $77.10 | 39% | — | 1.1% | Jan 2025 |
| Abandoned Cart | 2 | 3,708 | $16,437 | 200 | $82.18 | 52% | — | 5.4% | Jan 2025 |
| Birthday | 1 | 3,436 | $7,882 | 118 | $66.79 | 47% | 8.3% | 3.4% | Feb 2025 |
| Total | 6 | 14,783 | $33,367 | 435 | $76.71 | 44% | 13% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated July 25, 2026 at 02:27 AM · PufCreativ Loyalty Intelligence Platform