Feb 2026Mar 2026Apr 2026May 2026Jun 2026
Wins
Engaged Customer AOV
$69.53
+16.7% vs store avg
Blast Campaign Revenue
$57,490
Total revenue from blast campaigns
Customers Kept Loyal
$50,617
from 326 customers kept loyal during June 2026
Revenue
Store Revenue
$416,603
+8.3% MoM-2.4% YoY
Purchases
6,993
+4.7% MoM+12% YoY
Customers
2,846
+2.0% MoM -6.3% YoY
Campaign-Engaged $60,073 (14%) Organic $356,530 (86%)
Known Customers
2,846
$416,603 · 6,993 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
AOV Comparison
STOREWIDE
$59.57
ENGAGED CUSTOMERS
$69.53
+16.7% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $115,068 $230,136 $345,204 $460,271 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 Jun '26 $416,603 $60,396
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
402
-1.9% MoM
Revenue
$31,012
$60.57 AOV
Opted-In (Reachable)
423
83% capture rate
Unreachable
89
17% — no contact info
Opted-In (Email)
386
of 512 new customers
Critical Opt-In Rate (Email) -4.2% MoM
75%
First-time buyers with email
Opted-In (Text)
159
of 512 new customers
Critical Opt-In Rate (Text) +36% MoM
31%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
34
customers
$2,712
2 → 3
purchases
32
customers
$2,988
3 → 4
purchases
19
customers
$744
4 → 5
purchases
16
customers
$1,388
Kept Loyal
6+ purchases
326
customers
$50,617
Total
 
427
customers
$58,449
List Health & Subscriber Intelligence
Total Customers (All-Time)
22,802
Known customers with purchases
Total Reachable
6,678
29% reachable
Ghosts
16,124
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)5,688 25%
New Opt-Ins This Month439
Opt-Outs This Month146
Net List Growth+293
SMS List
Total SMS Opt-Ins (real customers)2,840 12%
New Opt-Ins This Month261
Opt-Outs This Month78
Net SMS Growth+183
Channel Mix
Email Only
3,838
57%
SMS Only
990
15%
Email + SMS
1,850
28%
Campaigns
Campaign Performance — June 2026
Strategy Sends Revenue MoM Conversions AOV Email Open SMS Open Conv Rate Unsub Rate
Active 17,946 $50,099 -0.96% 742 $67.52 49% 3.8% 4.1% 0.34%
Weekly Lost 17,562 $7,391 +43% 89 $83.05 55% 0.51% 0.11%
Total 35,508 $57,490 831 $69.18 52% 3.8%
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
Welcome 1 3,440 $5,368 70 $76.68 41% 31% 2.0% Feb 2025
After First Purchase 2 3,401 $3,217 42 $76.59 39% 1.2% Jan 2025
Abandoned Cart 2 3,389 $15,416 181 $85.17 52% 5.3% Jan 2025
Birthday 1 3,233 $7,630 114 $66.93 47% 8.5% 3.5% Feb 2025
Total 6 13,463 $31,630 407 $77.71 43% 13%
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated July 25, 2026 at 02:58 PM · PufCreativ Loyalty Intelligence Platform