September 2026
Retention Intelligence
Report
Report
Vytal
Wins
Recovery Revenue
$78,273
Campaign revenue + past-cohort repurchases for September 2026
All Time Revenue Recovered
$405,177
Cumulative revenue recovered from winback campaigns
Revenue Recovery AOV
$105.31
Average order value from recovered customers in September 2026
Furthest Customer Recovered
592 days
365+ day lapse bucket · 332 customers recovered in September 2026
Revenue
Store Revenue
$2.1M
-27% MoM
Purchases
23,429
-27% MoM
Customers
11,076
-13% MoM
-15% YoY
Campaign-Engaged $98,817 (4.7%)
Organic $2.0M (95%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$89.33
ENGAGED CUSTOMERS
$102.29
+14.5% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
529
-35% MoM
Revenue
$48,170
$91.06 AOV
Opted-In (Reachable)
435
82% capture rate
Unreachable
94
18% — no contact info
Opted-In (Email)
435
of 529 new customers this month, opted in this month
Critical Opt-In Rate (Email) +9.1% MoM
82%
First-time buyers with email
Opted-In (Text)
10
of 529 new customers this month, opted in this month
Critical Opt-In Rate (Text) -9.4% MoM
1.9%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
22,233
60+ days lapsed
22,349 opted in
New Lost This Month
3,191
Newly crossed 60-day mark
3,028 opted in
Recovered This Month
332
1.5% recovery rate
of 22,349 opted-in lost
Recovery Revenue
$78,273
Campaign + repurchases
Lost Customer Buckets
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$36,079
REPURCHASES
$42,194
TOTAL RECOVERED
$78,273
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 284 | $30,734 | $108.22 | 85% |
| 180-359 days | 48 | $4,022 | $83.80 | 11% |
| 360+ days | 13 | $1,323 | $101.76 | 3.7% |
| Total | 345 | $36,079 | $104.58 | 100% |
All Time Revenue Recovered
$405,177
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| September 2026 | $78,273 | $36,079 | $42,194 | 54% |
| August 2026 | $99,979 | $35,296 | $64,683 | 65% |
| July 2026 | $79,962 | $32,888 | $47,075 | 59% |
| June 2026 | $67,407 | $31,731 | $35,676 | 53% |
| May 2026 | $46,449 | $27,237 | $19,212 | 41% |
| April 2026 | $30,403 | $25,631 | $4,772 | 16% |
| Total | $402,474 | $188,862 | $213,612 | 53% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 747 | 47% | $86,750 | $116.13 | 72 | $140,951 | 61% |
| 91-120 days | 303 | 19% | $32,963 | $108.79 | 104 | $43,925 | 19% |
| 121-180 days | 280 | 18% | $28,296 | $101.06 | 145 | $27,138 | 12% |
| 181-365 days | 208 | 13% | $20,661 | $99.33 | 250 | $19,828 | 8.5% |
| 365+ days | 47 | 3.0% | $4,184 | $89.01 | 442 | $481 | 0.20% |
| TOTAL | 1,585 | 100% | $172,854 | $109.06 | 126 | $232,323 | 100% |
Last Updated September 25, 2026 at 11:29 PM · PufCreativ Loyalty Intelligence Platform