September 2026
Retention Intelligence
Report
Report
Boone Town Provisions
Wins
Engaged Customer AOV
$70.94
+15.4% vs store avg
Blast Campaign Revenue
$111,094
Total revenue from blast campaigns
Customers Kept Loyal
$107,268
from 803 customers kept loyal during September 2026
Furthest Customer Recovered
626 days
365+ day lapse bucket · 132 customers recovered in September 2026
Revenue
Store Revenue
$587,397
-23% MoM-8.8% YoY
Purchases
9,556
-24% MoM-5.6% YoY
Customers
4,775
-14% MoM
+7.6% YoY
Campaign-Engaged $120,956 (21%)
Organic $466,442 (79%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$61.47
ENGAGED CUSTOMERS
$70.94
+15.4% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
677
-40% MoM
Revenue
$42,157
$62.27 AOV
Opted-In (Reachable)
396
58% capture rate
Unreachable
281
42% — no contact info
Opted-In (Email)
350
of 677 new customers this month, opted in this month
Critical Opt-In Rate (Email) -4.5% MoM
52%
First-time buyers with email
Opted-In (Text)
163
of 677 new customers this month, opted in this month
Critical Opt-In Rate (Text) +0.87% MoM
24%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
49
customers
$3,923
2 → 3
purchases
33
customers
$2,385
3 → 4
purchases
33
customers
$2,636
4 → 5
purchases
31
customers
$2,692
Kept Loyal
6+ purchases
803
customers
$107,268
Total
949
customers
$118,903
Churn Intelligence & Revenue Recovery
Total Lost Customers
22,648
60+ days lapsed
9,167 opted in
New Lost This Month
2,228
Newly crossed 60-day mark
1,409 opted in
Recovered This Month
132
1.4% recovery rate
of 9,167 opted-in lost
Recovery Revenue
$38,508
Campaign + repurchases
Lost Customer Buckets
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$9,499
REPURCHASES
$29,009
TOTAL RECOVERED
$38,508
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 104 | $6,569 | $63.17 | 69% |
| 180-359 days | 28 | $2,375 | $84.82 | 25% |
| 360+ days | 9 | $554 | $61.61 | 5.8% |
| Total | 141 | $9,499 | $67.37 | 100% |
All Time Revenue Recovered
$318,491
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| September 2026 | $38,508 | $9,499 | $29,009 | 75% |
| August 2026 | $53,624 | $13,937 | $39,687 | 74% |
| July 2026 | $56,985 | $13,490 | $43,496 | 76% |
| June 2026 | $42,668 | $14,217 | $28,451 | 67% |
| May 2026 | $41,301 | $14,903 | $26,399 | 64% |
| April 2026 | $32,734 | $12,657 | $20,076 | 61% |
| Total | $265,820 | $78,703 | $187,117 | 70% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 426 | 35% | $33,034 | $77.54 | 73 | $107,020 | 47% |
| 91-120 days | 240 | 20% | $16,179 | $67.41 | 105 | $49,011 | 21% |
| 121-180 days | 246 | 20% | $17,073 | $69.40 | 148 | $38,558 | 17% |
| 181-365 days | 243 | 20% | $17,536 | $72.17 | 257 | $27,525 | 12% |
| 365+ days | 76 | 6.2% | $5,106 | $67.19 | 465 | $7,448 | 3.2% |
| TOTAL | 1,231 | 100% | $88,929 | $72.24 | 155 | $229,562 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
30,314
Known customers with purchases
Total Reachable
13,026
43% reachable
Ghosts
17,288
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)9,136 30%
New Opt-Ins This Month455
Opt-Outs This Month205
Net List Growth+250
SMS List
Total SMS Opt-Ins (real customers)9,232 30%
New Opt-Ins This Month225
Opt-Outs This Month93
Net SMS Growth+132
Channel Mix
Spin Wheel Acquisition
Lifetime Stats
September 2026 Stats
First Purchase Conversions
All Time
September 2026
NONC Funnel Performance
All Time
September 2026
Campaigns
Campaign Performance — September 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Winback | 38,012 | $7,007 | -12% | 98 | $71.50 | 43% | 1.1% | 0.26% | 0.16% |
| Features Hook | 33,103 | $47,728 | +38% | 676 | $70.60 | 36% | 2.4% | 2.0% | 0.12% |
| Top Brands | 16,996 | $56,359 | +75% | 789 | $71.43 | 51% | 3.2% | 4.6% | 0.25% |
| Total | 88,111 | $111,094 | 1,563 | $71.08 | 42% | 2.3% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime totals could not be reconstructed as of 2026-09-30 — cumulative to the render date; no strict snapshot exists for them at all.
Lifetime performance of automated flows that have sent since launch (lifetime) — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 8,032 | $10,295 | 160 | $64.34 | 10% | 6.6% | 2.0% | Jan 2025 |
| NONC | 3 | 7,406 | $3,684 | 53 | $69.52 | 3.1% | 1.7% | 0.72% | Aug 2025 |
| Winback | 1 | 5,086 | $8,250 | 94 | $87.76 | 0.02% | — | 1.8% | Oct 2024 |
| After First Purchase | 2 | 7,593 | $6,268 | 92 | $68.13 | 12% | — | 1.2% | Jan 2025 |
| Abandoned Cart | 2 | 15,543 | $90,540 | 1,143 | $79.21 | 5.7% | — | 7.4% | Oct 2024 |
| Birthday | 2 | 9,206 | $28,366 | 409 | $69.35 | 8.4% | — | 4.4% | Aug 2024 |
| Total | 11 | 52,866 | $147,403 | 1,951 | $75.55 | 6.8% | 6.1% | ||
* Open rates are AIQ's opens ÷ sends per channel for each flow's campaigns.
Last Updated September 27, 2026 at 02:08 AM · PufCreativ Loyalty Intelligence Platform