Feb 2026Mar 2026Apr 2026May 2026Jun 2026Jul 2026Aug 2026Sep 2026
Wins
Engaged Customer AOV
$59.06
+3.9% vs store avg
Blast Campaign Revenue
$31,600
Total revenue from blast campaigns
Customers Kept Loyal
$28,912
from 269 customers kept loyal during September 2026
Furthest Customer Recovered
335 days
181-365 day lapse bucket · 59 customers recovered in September 2026
Revenue
Store Revenue
$199,926
-24% MoM-41% YoY
Purchases
3,518
-21% MoM-29% YoY
Customers
1,855
-15% MoM -28% YoY
Campaign-Engaged $34,964 (17%) Organic $164,961 (83%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$56.83
ENGAGED CUSTOMERS
$59.06
+3.9% vs store avg
Monthly Revenue Trend
Store Revenue Campaign-Attributed Revenue
$0 $102,010 $204,021 $306,031 $408,042 Oct '24 Feb '25 Jun '25 Oct '25 Feb '26 Jun '26 Sep '26 $199,926 $34,964
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
295
-32% MoM
Revenue
$16,720
$56.68 AOV
Opted-In (Reachable)
284
96% capture rate
Unreachable
11
3.7% — no contact info
Opted-In (Email)
283
of 295 new customers this month, opted in this month
Critical Opt-In Rate (Email) +0.10% MoM
96%
First-time buyers with email
Opted-In (Text)
86
of 295 new customers this month, opted in this month
Critical Opt-In Rate (Text) -8.7% MoM
29%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
21
customers
$1,556
2 → 3
purchases
19
customers
$1,376
3 → 4
purchases
16
customers
$1,372
4 → 5
purchases
8
customers
$708
Kept Loyal
6+ purchases
269
customers
$28,912
Total
 
333
customers
$33,923
List Health & Subscriber Intelligence
Total Customers (All-Time)
23,699
Known customers with purchases
Total Reachable
7,072
30% reachable
Ghosts
16,627
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)6,015 25%
New Opt-Ins This Month369
Opt-Outs This Month151
Net List Growth+218
SMS List
Total SMS Opt-Ins (real customers)2,962 12%
New Opt-Ins This Month183
Opt-Outs This Month38
Net SMS Growth+145
Channel Mix
Email Only
4,110
58%
SMS Only
1,058
15%
Email + SMS
1,905
27%
Spin Wheel Acquisition
Lifetime Stats
Views
4,295
Conversions
328
Conversion Rate
7.6%
September 2026 Stats
Signups
438
Customers
247
Non-Customers
191
First Purchase Conversions
All Time
New Customers
39
Revenue
$2,609
Avg Order
$66.89
Conv. Rate
8.9%
September 2026
New Customers
39
Revenue
$2,609
Avg Order
$66.89
Conv. Rate
8.9%
Campaigns
Campaign Performance — September 2026
Strategy Sends Revenue MoM Conversions AOV Email Open SMS Open Conv Rate Unsub Rate
Features Hook 23,417 $14,062 +52% 247 $56.93 38% 4.0% 1.1% 0.20%
Top Brands 11,186 $17,538 +131% 288 $60.90 57% 4.5% 2.6% 0.28%
Total 34,603 $31,600 535 $59.07 44% 4.2%
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime totals could not be reconstructed as of 2026-09-30 — cumulative to the render date; no strict snapshot exists for them at all.
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
Welcome 1 4,555 $6,387 83 $76.96 11% 14% 1.8% Feb 2025
After First Purchase 2 5,041 $4,415 53 $83.30 13% — 1.1% Jan 2025
Abandoned Cart 2 4,849 $20,926 270 $77.50 6.7% — 5.6% Jan 2025
Birthday 1 4,220 $9,614 141 $68.18 10.0% 7.8% 3.3% Feb 2025
Total 6 18,665 $41,342 547 $75.58 10% 9.1%
* Open rates are AIQ's opens ÷ sends per channel for each flow's campaigns.
Last Updated September 27, 2026 at 02:17 AM · PufCreativ Loyalty Intelligence Platform